Digital Marketing Training

Course Fee: TK. 10,000

Venue- Mymensingh corporate office
Training Days- ---
Training Time- ---

Course at a glance

Hours/ Week: 10.00 hrs
5.0 hours per day
2 days in a week
Total Hours: 120 hrs
Lecture: 24
Total Weeks: 12 (3 months)

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Course Objective

Online businesses that offer physical products, information/education and/or digital products, digital services, the digital agencies that provide services to them, require expertise in depth knowledge and experience in digital marketing. Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. This digital marketing course is designed, whatever the industry is, to produce more customers and revenue, from web based businesses through proven tactics and strategies of digital marketing. This course will help anyone absolutely everything that s\he has to get repeat customers through paid media buying to produce more sales and profit.
The aim of this course is to clear the disarray about the strategies that work and how to utilize them to develop and run any online business. Having a strong presence in digital media will help you in numerous ways:

  • # It will make less demanding to create awareness and engagement both before and after the sale.
  • # You can turn first time purchasers into crazy fans who purchase continuously (and more frequently).

Intended Learning Outcomes (LOs) of the Course
At the end of the course, each participant should be able to

  • Build an automated traffic system that generates leads and sales for your business 24 hours a day.
  • Build successful ad campaigns on platforms like Facebook, Google, LinkedIn, and YouTube.
  • Analyze the metrics that actually matter so that s/he can "trim the fat" from ad campaigns.
  • Scale ad campaign so s/he can build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.
  • Grow your customer base at a PROFIT.

Course Breakdown

Lecture 1: Introduction to Digital Marketing

Digital Marketing; What & why is Digital Marketing? Digital Marketing Strategy Template

Lecture 2: Media Marketing

Understanding Social Media Marketing; Applying Analytics to Your Digital Marketing;

Lecture 3: Marketing Strategy

Developing a Marketing Strategy, Crafting a Digital marketing Plan; Paid Traffic: The What and The Why; Your Ideal Customer Avatar; Marketing Funnel: What and Why?

Lecture 4: Paid Traffic

Buying Traffic is A System; 3 types of paid traffic, Perfect marketing for Cold Traffic; Understanding The Traffic System

Lecture 5: Perfect Marketing

Perfect marketing for Warm Traffic; Perfect marketing for Hot Traffic

Lecture 6: Market for business

Finding Target Market for your business; Leveraging Conversion Rate Optimization

Lecture 7: Facebook Ad Platform

Getting Started With Facebook; 3 types of Facebook marketing objectives

Lecture 8: Market on Facebook

Finding Your Market on Facebook; Ad Copy & Creative; Facebook Pixels

Lecture 9: Campaign and Analytics

Reporting & Analytics; Scaling Campaign; Maintaining Facebook Compliance

Lecture 10: Retargeting

What & why Re-targeting; Full Funnel Re-targeting

Lecture 11: Segmentation

Different types of Segmentation; Re-targeting Segmentation-Sky is limit

Lecture 12: Google Analytics

Report Suits; Set up Goals; Goal-Reports

Lecture 13: Google Analytics (2)

Understand Attribution; Full funnel measurement; Identify best content

Lecture 14: Google Analytics (3)

Google Analytics for Customer Data

Lecture 15: SEO traffic

SEO traffic; Which landing page converting best; % of visitors browsing different pages

Lecture 16: Traffic Channels

Twitter; LinkedIn; YouTube; Messenger

Lecture 17: Traffic Channels (2)

Dedicated Email Drops; Google Search Network; Google Display Network

Lecture 18: Google Tag Manager

Google Tag Manager

Lecture 19: Ecommerce

Leverage Google for Ecommerce

Lecture 20: Boomerang Marketing Plan

Boomerang Marketing Plan

Lecture 21: Flash Sales Optimization

Flash Sales Optimization

Lecture 22: Offer Optimization

Offer Optimization

Lecture 23: Paid Media Ad Audit

Paid Media Ad Audit

Lecture 24: Promotion Game plan

Promotion Game plan

Course Instructor

Debazit Datta

Debazit Datta

International Certified E-Commerce Specialist

S.M. Murad Hasan Tanvir

S.M. Murad Hasan Tanvir

Amina Khatun

Amina Khatun