E-commerce Business Development Training

In this brand new ecommerce business development training, you will learn how to generate profitable ecommerce business ideas, how to build ecosystem for your start up, how to develop business and revenue model for your own ecommerce business, how to develop a solid digital marketing plan and template that generates customers on auto pilot and finally how to develop a unique ecommerce brand that differentiate from chaos.


Course at a glance

Hours/ Week: 9.00 hrs 3.0 hours per day 3 days in a week Total Hours: 108 hrs Lecture: 36 Total Weeks: 12 (3 months)

Course Fee: TK. 20,000

Venue- Mymensingh corporate office Training Days- Monday, Wednesday, Friday Training Time- 10:00 - 1:00 PM

Course Objective

Online businesses that offer physical products, information/education and/or digital products, digital services, the digital agencies that provide services to them, require expertise in depth knowledge and experience in e-commerce world. This E-commerce course is designed, whatever the industry is, to produce more customers and revenue, from web based business store optimization and engineering to direct response copy-writing, digital marketing and traffic generation .Knowing precisely how to get your products before the ideal individual customer, inducing those individuals to purchase, and maximizing the estimation of every single exchange, is the way to online business success. This course will help anyone absolutely everything that s\he has to enhance any of ecommerce business stores to produce more sales and profit. You'll be able to optimize an online business website, how to generate traffic from social media, search engines and others, how to write direct response copy that sells, how to compose e-commerce emails and messages, how to manage customer community and substantially more.

At the end of the course, each participant should be able

  • To develop ecommerce eco system that generates tons of traffic and revenue on a profit.
  • To develop business and revenue model of his/her own business
  • To understand latest market trends and develop appropriate market research and find the right product that customers need.
  • To develop a unique ecommerce brand that differentiate from chaos.
  • To develop a solid digital marketing plan and template that generates customers

Course Breakdown

Lecture 1

An Overview of E-commerce; Traditional Business and E-business; Motivation for life and business success

Lecture 2

Psychological aspects of entrepreneurship; Perception towards the new opportunities of business; Proposition & Strategy

Lecture 3

Business Model and Concept; Business Organogram and Management; Writing Business Plan and Goal Setup

Lecture 4

Company naming worksheet, write Business Plan, Investment and Budget;Market research and competitive analysis,Start up cost worksheet,

Lecture 5

Choose business structure, monthly cash flow projection, Getting started worksheet, Product Selection; Product Sourcing and Supply chain,

Lecture 6

Effective leadership; Skills Development and Team Building; How to be a good human resource

Lecture 7

Market analysis and Product Selection;

Lecture 8

Product Sourcing Roadmap and Supply chain

Lecture 9

Stock/Inventory Management; Smart Pricing and Quality Assurance;

Lecture 10

Core store architecture, Key content assets, More info pages, privacy policy and terms of service generator.

Lecture 11

Getting more conversion from your store, Best practices for header, footer, product page, Collection pages,

Lecture 12

lead magnet best practices, exit pop up, architecture return path.

Lecture 13

E-commerce Technology; Domain-Hosting, Basic Features of E-commerce Website;

Lecture 14

Advance Features of E-commerce Website; Website Design and User Interface; E-commerce Website Security, E-commerce Revenue Models

Lecture 15

E-commerce Revenue Models

Lecture 16

The ecommerce eco system, Platform choice, Technology stack, Marketing automation, Analytics and tracking,

Lecture 17

Mission, story, purpose, Branding, Tagline, Ethos, Business Model Canvas.

Lecture 18

E-commerce Content Management System(CMS); Content in E-commerce;Popular CMS Introduction; Website Catalog Management; Product Description and Review

Lecture 19

Product Description and Review

Lecture 20

Order management and Customer retention;

Lecture 21

Payment Method and Gateway; Transaction/Accounts Management; Shipment Method and Delivery System;

Lecture 22

Digital marketing strategy template, Developing content marketing strategy

Lecture 23

Crafting digital advertising plan, understanding social media marketing, e-commerce and digital marketing ethics

Lecture 24

Paid traffic as a system, Customer Journey Map, Traffic temperature,

Lecture 25

Customer Avatar Worksheet, 3 stages Marketing Funnel: Awareness, Evaluation and Conversion,

Lecture 26

Cold traffic offers and goals, Warm traffic offers and goals, Hot traffic offers and goals,

Lecture 27

Traffic sources: Search Network, Display Network, Facebook, YouTube, LinkedIn, Dedicated email drops,

Lecture 28

Facebook Ad template, Ad Creative, Pixeling, Scale Facebook Ad, Targeting checklist,

Lecture 29

Paid media Ad Audit.

Lecture 30

Full Funnel retargeting, Insights and Audience; Advanced Facebook Marketing: Standard and Custom Conversion,

Lecture 31

Dynamic retargeting, Segmentation by visitor activity. Ad Troubleshooting,

Lecture 32

Conversation Marketing, Messenger Marketing.

Lecture 33

Search Engine Optimization- Keywords Research, Intent, context and assets, Channels, optimization, ascension, Earned media and link building.

Lecture 34

Email Marketing; Email campaign creation, Email copy writing and design, tracking and measuring results.

Lecture 35

e-Governance & e-commerce;

Lecture 36

Customer Services: CRM - Relationships and Returns, Deliveries and Deadlines; Impression and Follow-up; Tips and Tricks -Business Documentation; Promotion and Campaign, Trust Buildup and Success Review

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Course Instructor

Debazit Datta

Debazit Datta

International Certified E-Commerce Specialist

Amina Khatun

Amina Khatun

Software Engineer, MIECLab Ltd