Online businesses that offer physical products, information/education and/or digital products, digital services, the digital agencies that provide services to them, require expertise in depth knowledge and experience in digital marketing. Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. This digital marketing course is designed, whatever the industry is, to produce more customers and revenue, from web based businesses through proven tactics and strategies of digital marketing. This course will help anyone absolutely everything that s\he has to get repeat customers through paid media buying to produce more sales and profit.
The aim of this course is to clear the disarray about the strategies that work and how to utilize them to develop and run any online business. Having a strong presence in digital media will help you in numerous ways:
Intended Learning Outcomes (LOs) of the Course
At the end of the course, each participant should be able to
Digital Marketing; What & why is Digital Marketing? Digital Marketing Strategy Template
Understanding Social Media Marketing; Applying Analytics to Your Digital Marketing;
Developing a Marketing Strategy, Crafting a Digital marketing Plan; Paid Traffic: The What and The Why; Your Ideal Customer Avatar; Marketing Funnel: What and Why?
Buying Traffic is A System; 3 types of paid traffic, Perfect marketing for Cold Traffic; Understanding The Traffic System
Finding Target Market for your business; Leveraging Conversion Rate Optimization
Getting Started With Facebook; 3 types of Facebook marketing objectives
Reporting & Analytics; Scaling Campaign; Maintaining Facebook Compliance
Understand Attribution; Full funnel measurement; Identify best content
SEO traffic; Which landing page converting best; % of visitors browsing different pages
Dedicated Email Drops; Google Search Network; Google Display Network
International Certified E-Commerce Specialist