Search Engine Optimization Training

Search engine optimization or SEO in short, is a set of rules that can be followed by website owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

Course Fee: TK. 15,000

Venue- Mymensingh corporate office
Training Days- ---
Training Time- ---

Course at a glance

Hours/ Week: 10.00 hrs
5.0 hours per day
2 days in a week
Total Hours: 120 hrs
Lecture: 24
Total Weeks: 12 (3 months)

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Course Objective

Search engine optimization is important because:

The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Course Breakdown

Lecture 1: Introduction to SEO

What is SEO (Search Engine Optimization).; Evolution & Growth of Search Engines; Introduction to SERP (Search Engine Results Page) - understanding search engine commands / operators.; How does Search Engine works - Crawler based search engines, vertical search engines, Meta engines and directories; Understanding Google Ranking Algorithm; Periodic Table of SEO success factors

Lecture 2: Keyword Research and Selection

Understanding Keywords; Google Keyword Planner Tool - advance keyword analysis guidelines, keywords segregation; Selecting Keywords for your website – Primary, secondary and geo-specific keywords, understanding long tail and generic keywords; Understanding Keyword Stuffing VS Keyword Placement

Lecture 3: Competitive Analysis

Competitor Research in right way; Top ranking keywords of competitors; Competitors top organic keywords

Lecture 4: Main stages of the Search Engine Optimization process

Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues.; On-site SEO: Rules to apply on your site and content to make it search engine friendly.; Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.

Lecture 5: On-page optimization

Introduction to Basic HTML and Text Editor Software; Website Structure Optimization; Content Optimization (keyword density, weight, prominence and proximity); Image Optimization; HTML code optimization; Meta tag creation & optimization; Page title & Meta data optimization; Social media Meta tag optimization; Link structure optimization

Lecture 6: On-page optimization (2)

HTML Sitemap creation; RSS Feed Generation; Robots.txt Optimization; SEO friendly redirect setup using .htaccess

Lecture 7: On-page optimization (Software and Tools)

Introduction to FTP - uploading and downloading files using FTP software; Web master tools; Google Analytics setup and management - analytics code integration, goal setup and traffic stats analysis; Google Search console

Lecture 8: SEO Friendly Design & Architecture

Thinking before designing a website (Goals, Strategies & Measurement models); Mobile responsive / adaptive design; Importance of HTTPs; Site schema (Rich snippets) & Architecture

Lecture 9: Technical Website Optimization

URL Architecture; Canonicalization; 301 redirects; Custom 404 Error pages

Lecture 10: Technical Website Optimization (2)

HTML, CSS and JS optimization; Page Speed Tools; Page Speed Techniques; Page Speed Analysis (GTMetrix / YSlow / Google Page Speed); Broken links

Lecture 11: Off-page optimization

Introduction to Page Rank (PR), Domain Authority (DA), Page Authority (PA); Directory submission guidelines; Article submission guidelines; Press Release distribution guidelines; B2B/Classified submissions

Lecture 12: Off-page optimization (2)

Link Building; Social Media Marketing; Social bookmarking

Lecture 13: Link-Building

Fundamentals of link buildings; Find High-Quality Links; Content Marketing; Build Powerful Links With Email Outreach; Black Hat Link Building; Link Building Strategies

Lecture 14: Social Media Optimization and Marketing

Social bookmarking; Social Networking Profiles creations; Social Networking Profile Optimizations; Content Sharing Optimization; Video Optimizations; Social Media Advertising (PPC); Blogging; Blog Optimization

Lecture 15: Search Engine Marketing

Slide submission; Pay per click (PPC) campaigns; Search Engine Marketing Research; Video Marketing; Image Marketing

Lecture 16: Reputation Building

Authority building; Trust building; Relationship building; Mentions; Tagging; Profile optimization; Profile building

Lecture 17: SEO Site Audit

On-page & Off-page audit strategy; Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEO profilerdomain tools; Audit Report

Lecture 18: Social, Local, Mobile (SoLoMo) SEO Strategies

Social Media backlinking (Qoura, Twitter, LinkedIn, Facebook, Google+, Pinterest); Local SEO (Schema for addresses, local keywords, local websites); Mobile SEO

Lecture 19: SEO Tracking

Tracking ranks (Webcam); Google Analytics Custom Reports; Creating your custom dashboard

Lecture 20: Algorithm Updates

Search Algorithm overview; Panda; Penguin; Hummingbird; Keeping track of algorithm updates

Lecture 21: The Future of SEO

Voice search; Augmented & Virtual Reality; Wearable devices & latest tech; Semantic web

Lecture 22: Tools Introduction and Use

Webmasters tools; Analytics; Keyword Planner; SEO Marketing Tools; Website Analysis Tools; Trend Analysis Tools; Related keyword research tools